It's in 2004 that the story begins with the launch of a ring with inventive design, which will quickly become characteristic.
A simple steel ring welcomes, by a simple manipulation, a removable piece that gives its character to the jewel.
Made in many variations, this central piece allows countless compositions. "Choose your mood", the invitation is given to the person wearing it to change the ring according to his mood!
Cédric Chevalley, the designer who designed this jewel, had literally dreamed of it during one of his frequent journeys by train. He then put his talent as a creator and his ingenuity of jewels to transform it into reality.
And once it was realized, the jewel immediately met the enthusiasm of aficionados, seduced by the infinite combinations and the possibility of making it a very personal ring by customizing it easily.
Distributed and represented in Switzerland, France, Portugal, Germany, Canada, Australia, Belgium, Luxembourg, and Spain, the brand has expanded throughout Europe and well beyond. In order to bolster its development while having some fun, it organizes and supports, for example, extreme sports events. Today, the Swiss brand entertains a vast international community, bringing together the brand's first fans as well as brand new customers or the curious.
Winner of multiple awards for his creations, Cédric Chevalley is a creator of many faces. Bringing together his talents as a jeweler, a designer, and a glassmaker, he was able to find shrewd technical and creative solutions in order to give the gem the form he had imagined. Founder of the mood brand, he left operations management to the two partners in 2013, in order to focus on jewelry creation and the development of new gem ideas (www.cbijoux.com) and other products. Explorer, experimenter, he particularly loves discovering new materials and textures, a fact to which mood rings bear witness.